Denim dates back to the 1800's. It was the first working clothes, then symbolized disobedience only to become fashion items. History of denim and jeans is long and colorful. We chose denim because regardless the conditions denim is put under it continues to strive and has only become more of a demand over time.
It is strong, durable and resilient; just like the creatives that our involved in each item we recreate or produce.